It All Begins Here
We bring creativity and expertise to everything we do.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence.
MATT IS A CREATIVE STORYTELLER IGNITING BRAND ENERGY AND EXPANDING COMMUNITIES.
SELECT EXPERIENCE
WORK, AT A GLANCE.
CURRENT ROLE: HEAD OF BRAND & CREATIVE
Launched the leading brand helping the next generation quit vaping. Currently leading Blip across all critical elements, including: brand positioning, narrative & messaging, visual identity, tone of voice, content and influencer strategy, partnerships, and retail marketing.
As a social-first brand, Blip garnered 97.5M views on TikTok and 48M views on Instagram within its first year.
SELECT PRESS HIGHLIGHTS
ROLE: INFLUENCER STRATEGY CONSULTANT
Responsible for providing seasonal influencer approach and developing creator briefs for TOMMY’s catalyst community.
Campaigns: TOMMY Girl ‘25, TOMMY x Sofia Richie Grange Capusle Collection, TOMMY x F1, TOMMY Summer & ‘25, TOMMY Spring ‘25, TOMMY Holiday ‘24 & ‘25, TOMMY Fall ‘24
Role: Social Media Manager
Held an integral role in launching Pharrell William’s skincare and wellness brand. Developed social media strategy to support pre-launch, launch, and post-launch phases. Managed influencer seeding, content collaborations, and all social output.
Role: Senior Director Content & Community
Lead strategic development and creative production of award-winning digital and OOH advertising campaigns. Established a community-first approach to building brand affinity.
Awards: 'Taking Up Space' Campaign 2022: Hermes Awards (Platinum), MarCom Awards (Platinum), Anthem Awards (Silver), DigiDay and Webby Awards finalist. FOLX HEALTH 2021 OOH: Anthem Awards (Gold)
